Email marketing is a highly cost-effective way to keep in touch with and retain existing customers and to attract new clients to your business. Compared with other marketing tactics, email marketing offers you one of the highest returns on investment.
Not only does it drive sales, visits and bookings from new and existing customers it’s a great way to reinforce your brand and build awareness of your business.
Every now and then, a new ‘expert’ declares that “email is dead” – a statement that couldn’t be farther from the truth. Email marketing is currently seeing a huge resurgence in popularity, and the average open rate for email campaigns in the UK is at a record high of 21.3%.
What is dying is the old way of doing email. The mass mailings sent out to your entire subscriber list indiscriminately. The overly persistent messaging that overwhelms your customers and ends up labelled as spam. The messages that sound great to marketers, but offer nothing to your customers. That’s the email that’s dead.
In its place is the new breed of email that cuts through the clutter with highly targeted, personalised content that engages your audience and keeps them opening again and again. This breed of email generates tangible, trackable results for businesses, but not everyone has the skills or resource to get these results in house.
That’s where Qudli comes in.
The average return on investment for email marketing in the UK is 2964%. That’s £29.64 for every £1 spent. (DMA, 2016)
A marketing campaign is nothing without a well-maintained list of opted-in contacts to send to. If you already have customer contact details, add these into your email service provider. If you need to build your subscriber list up, there are a wealth of ways to do it – Qudli can help with this.
The secret to a successful email strategy lies in interesting, persuasive copy that speaks directly to the customer. From subject lines to calls to action; utilising our many years of marketing experience Qudli will craft a message that gets your customers to act.
Bulk email marketing campaigns rely on a host of tricks and tips to achieve the best results. Whether it’s contact list segmentation, managing subscription preferences or staggering sends for maximum effect, we know how to get the best out of bulk email.
Which subject line works better? Which call to action produces the best results? Which colour scheme yields the most conversions? Qudli can answer all these questions for you with multivariate testing, ensuring your campaigns keep getting better and better.
At Qudli we’re driven by results; we’ll dive into the analysis to let you know exactly what worked, what didn’t, and how much revenue each send generated.
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