Social media is a golden opportunity to talk to your existing and prospective customers, It's also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat... It can be hard to keep up, or even know where to start!
Increase brand awareness – research shows that a person must come into contact with a brand on average seven times before they trust it and are likely to make a purchase. Social media allows you to stay in the minds of your target market, so that they think of you when they next want to buy the thing that you’re trying to sell them.
Drive traffic and sales – social media is a great tool for driving traffic to your main website. More traffic doesn’t always equate to more sales; however, customers who follow the path from your social media to your website have usually already built a personal relationship with your business, making it far more likely that they will part with their money.
Improve customer satisfaction – whether your business is a part of social media or not, people could be talking about your business right now. Wouldn’t you like to be able to celebrate positive customer experiences and resolve negative ones, in real time? Just imagine what being that proactive about customer service could do for your brand image!
A direct line of communication – building actual relationships with your customers and potential customers does so many brilliant things. It could mean more follow-up sales, more word of mouth recommendations, and generally a more approachable and personable brand image. It is also a great tool to speak directly to your target market and find out what it is they want from you, and evolve your business accordingly.
Effective advertising – social media is quickly being recognised as one of the most effective forms of advertising. The two main reasons for this are that it is extremely cost effective, and also it is of a non-interruptive nature; people who experience your business’s messages are doing so having ‘liked’ or ‘followed’ you. They have chosen to hear what you have to say, as opposed to a TV advert which interrupts the program you’ve chosen to watch.
Qudli have the experience needed to make the most of your profiles - whatever the nature of your business.
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